The US real estate market holds an estimated value of over $119 trillion, with a projected annual growth rate of 4.51%. Real estate is a highly competitive industry, and backing your real estate career with strategy and stand-out branding is essential to achieving success in the overcrowded market.
At 88 West, we’ve had the honor to work with several real estate professionals across North Mississippi. We help develop their niche in the market and grow their business through effective marketing and strategies that really work. Today, we’re taking a look at three case studies that exemplify the importance of branding, social media, and website strategy in real estate.
Branding: Chelsea Aycock
Meet Chelsea Aycock – you know, the realtor with bangs! As a native of Northeast Mississippi, Chelsea’s in-depth knowledge of Tupelo and surrounding communities are a great asset to her clients. When we set out to develop the Chelsea Aycock brand, we knew we wanted to convey the professionalism and expertise she delivers to every client while also capturing the unique approach that sets Chelsea apart.
One of the most special elements of your brand is your personality, and we wanted to portray this through Chelsea’s brand. Not only will she find the right property for you, but she will focus on identifying the ideal home and neighborhood that will best suit your lifestyle! She knows how overwhelming it can be to buy or sell your home so she takes the burden off of your shoulders so you can live like you!
The logo is versatile and striking, useful for physical merchandise, yard signs, and social media graphics. We developed an appealing, cohesive color palette and a set of wallpapers that make the viewer feel at home–ideal for a real estate agent. Each element of this brand is custom-designed to set our client apart and prepare her to stand out against competitors.
Social Media - Nichols & Co.
Nichols & Company – Real Estate Group, is a premier real estate company in North Mississippi. You can be assured that the Nichols & Co. team will bring you top-notch real estate designs and services. They are here to help guide you through the home buying or selling process with ease. Let them find your next place to call home!
In the real estate industry, things move fast, and social media is no exception. From showcasing new listings to providing insightful tips for everyone from first-time buyers to seasoned sellers, we designed social media graphics, short-form videos, and concise copy that would turn passive scrollers into ready buyers.
In real estate, like many industries, effective social media marketing turns platforms like Facebook and Instagram into additional channels in your lead generation pipeline. For Nichols & Co., we wanted each post to demonstrate the expertise Mandy Nichols brings to her work. Further, we want to make sure all content is clear, concise, and engaging. Especially for new buyers, real estate transactions can be intimidating and confusing, so maintaining a welcoming and informative tone on social media was important for this project.
Marketing Collateral - Listing Ladies
For Lillian Salem and Blakely Nolan, what started as a childhood dream has transformed into a reality. Working alongside each other as best friends, business partners, and a real estate team has always been their goal. That’s why they formed Listing Ladies. Today, the pair are one of North Mississippi’s most dynamic duos in real estate!
Marketing collateral is a golden opportunity for consumers to learn more about you. Even in the digital era, physical marketing such as billboards and flyers are still important. Consumers will decide what they think about your brand within seconds of viewing your it, so an impactful visual identity is important. Remember: Show–don’t tell–your customers who you are.
For Listing Ladies, we produce clean, impactful branded materials that present a cohesive look and emphasize the hard work and dedication Lillian & Blakely pour into their work with the satisfaction they’ve brought countless clients. Custom brand photography, upscale designs, and engaging content allowed us to distill the essence of the Listing Ladies brand in each piece of marketing material.
As a full-service branding agency, 88 West has expertise in marketing for a variety of clients. If you are looking to boost your organization or company’s marketing, check out our website or contact us today at amanda@88westagency.com or (662) 322-8921. We can’t wait to hear from you!
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