The holiday season is fast approaching, and with it comes unique challenges and opportunities for businesses—increased competition, high customer demand, and a need for strong branding. The holiday season is the busiest time of year for many businesses, but partnering with a marketing agency can help maximize your brand’s potential this year and make a lasting impression past the holidays.
Working with experts in key areas like branding, social media, and digital marketing can help take your brand to new heights while taking the responsibility off your plate. Today, we’re spotlighting key areas 88 West can help your business shine extra bright this holiday season: branding, social media marketing, website design, content writing, brand photography, and graphic design.
Branding - Stand Out During the Holidays
Businesses need to adapt their branding for seasonal relevance to capitalize on increased shopping trends during the holidays. 88 West can help create holiday-themed logos, taglines, and overall brand messaging campaigns to capture attention through social media, website, photography, and content writing.
Social Media Marketing - Stay Top of Mind
A robust social media presence is key to boosting your business in the holidays. According to Google researchers, 65% of consumers will find or buy holiday items on social media. If you’re not spotlighting your product or service on social media consistently this Novemeber and December, you’re missing out! Capitalize on trends and key shopping days like Black Friday, Cyber Monday, and last-minute holiday shopping posts to keep your brand top of mind.
Website Design - Optimize for Seasonal Traffic
It only takes .05 seconds for first-time visitors to form an opinion about your website, and 38% of consumers will stop engaging if it isn’t attractive. This underscores the importance of having a fast, user-friendly, and mobile-optimized website during the holidays. 88 West can rejuvenate your website’s look for the holidays with seasonal banners, festive colors, and promotional pop-ups, plus SEO optimization and custom branding across every page.
Brand Photography - Capture the Holiday Spirit
Professional, high-quality images can transform a holiday marketing campaign into a powerful storytelling event. Custom brand photography enhances your social media and website presence with unique, seasonal imagery that effortlessly captures the holiday spirit. Our photographers, Sarah and Kendall, work with clients through the planning, photography, and editing process to ensure a picture-perfect result.
Content Writing - Craft Compelling Holiday Messages
Keep your customers engaged and up-to-date on all the latest with curated blogs and newsletters. No matter the industry you’re in, a blog or email campaign keeps your customers informed and interested and drives traffic to your website. Share your story, showcase your team, and spotlight unique products and services on your website and in your customers’ inboxes. Get started today with bi-weekly, monthly, or quarterly newsletters and blogs!
Take the stress of holiday marketing off your shoulders this season and see how partnering with the right agency can take your business to the next level. Get in touch soon, and let’s get to work planning your holiday marketing strategy.
As a full-service branding agency, 88 West has expertise in marketing for a variety of clients. If you are looking to boost your organization or company’s marketing, check out our website or contact us today at amanda@88westagency.com or (662) 322-8921. We can’t wait to hear from you!
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