At 88 West, we transform brands through strategy, visual identity, and physical and online presence.

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88 West Agency - Importance of Branding Blog Post

Let’s explore the key reasons you should invest in quality brand photography and how 88 West can elevate your visual presence across all marketing channels.

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Employment branding refers to the qualities, practices, and culture that promote your company as a good place to work. When it comes to attracting new hires…

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Social media is one of the most powerful tools for brand marketing in 2023. As technology evolves, so do the tricks and trends that shape marketing through social media.

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Jobs in the marketing-communications field can be extremely competitive, especially for young professionals just beginning their careers. Applicants looking for a competitive edge…

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A cohesive visual identity is a crucial element for every brand, so it may seem counterintuitive to use multiple logos for one brand. However, when used effectively, multiple logos…

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Social media is an integral component of modern brand strategy. Maintaining a strong presence on a variety of platforms from Instagram to Pinterest to TikTok should be a priority…

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A strong and cohesive brand is essential for any company today. Dynamic storytelling, authentic imagery, and relatable content draw audiences in and build loyalty with consumers.

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